The good folks over at the Gmail Blog announced this a few days ago:
“that gmail users can choose which labels to sync in IMAP — useful if you find your mail client choking on a big [Gmail]/All Mail folder”
In plain English, I now get to choose which labels show up on my mobile device. This is significant for folks that utilize filters to manage their email.
Filters are marvelous little features that allow you to keep up with email easier. Like most email clients, Gmail allows users to set up rules that automatically move emails out of the Inbox and into a pre-determined bucket.
A filter system makes it easier to avoid what I like to call, “Noise”. Filters save time. Filters cut down distractions.
What does this mean for the iPhone?
Since I have many filters setup on Gmail, what ends up on the iPhone is a large and cumbersome mail folder structure. The announcement today from Gmail removes one big frustration.
Now I can choose which labels stay in the cloud and which end up on the iPhone. This allows the important emails to get through…….and results in much less noise when I’m mobile. Thank you Gmail.
Have a good week.
Regards ~ JB

