My Bcc Rant

It’s incredible to me that professionals still don’t understand how to use Bcc. I’ve received several emails with 50 names minimum in the “To” field. Addressed to an active group of leaders within the mortgage industry. To the opportunist, a targeted and valuable list.

Here is what the sender reveals about themselves when doing this. They reveal a lack of understanding around basic email etiquette. It also reveals an unexplainable ignorance to the practice of email harvesting. Snarky marketers love dumping email lists into their contact blasts.

If you are clueless to what I’m talking about, pay attention. You are pissing other people off! It’s sloppy, stop doing it. Rant over.